Drivers nowadays have to do a lot more than just be brilliant behind the wheels of their cars due to the worldwide integration of social media and sport. This confluence of domains is beyond Coulthard’s time, who had to mostly focus on his skills on the track.
The former Red Bull man believes merely being a good driver is not enough in today’s F1 and every driver needs to understand how to build their brand appropriately on social media.
Speaking at a Red Bull event, David Coulthard reflected on the state of F1, saying:
Saudi Arabia hopes to be F1’s new home
Saudi Arabia hopes to have F1 teams such as McLaren and Aston Martin set up operational bases in the Arabian nation, potentially making it the new home of the sport. Currently, seven out of the 10 teams have their bases in England, making the small nation the home de facto home of the sport.
The Saudi Arabian GP is now a constant on the sport’s calendar and is reported to soon replace the Bahrain GP as the sport’s season opener. However, if Prince Khalid, the president of the Saudi Automobile and Motorcycle Federation, has his say, the Arab nation will soon be a big name in the sport.
The Prince claims the nation has ‘big companies that can help the future of the sport’. As the country holds an investment fund holding stakes in Aston Martin and McLaren, these two F1 teams are a top priority for the nation.
Speaking to Motor Sport Magazine, Prince Khalid said:
It remains to be seen whether the sport will shift base to Saudi Arabia in the future. As it stands, the home of the sport is still in the UK.
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